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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

• Sales Rank: #22290 in Books
• Brand: Brand: Harvard Business Review Press
• Published on: 2005-02-03
• Original language: English
• Number of items: 1
• Dimensions: 1.00" h x 6.10" w x 9.40" l, 1.13 pounds
• Binding: Hardcover
• 256 pages

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• Great product!

From Publishers Weekly
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
“This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean.” — Business Insider

From the Inside Flap
"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."

-Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd.

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."

-Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

-William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York

"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."

-Patrick Snowball, Chief Executive, Norwich Union Insurance

Most helpful customer reviews

3 of 3 people found the following review helpful.
Bit theoretical and sometimes boring "just-ok" book on strategy
By Bas Vodde
I had high expectations of "Blue Ocean Strategy". The book never came recommended, but it has been a business best-seller... though I'm not quite sure whether that says anything about the quality of a book. I have to say that the book isn't bad but it wasn't very fantastic either. It had its good moments (earlier chapters) but also its bad moments (when it becomes too much like a recipe).

Blue ocean strategy is about creating an organizational strategy that is not based on the competition but based on finding a new market. The book consists of three parts: 1) Overview, 2) Formulating a strategy, 3) Executing the strategy.

The first part defines Blue Ocean strategies and gives several examples of where companies have created a blue ocean. It also introduces several tools that are useful for analyzing markets and that might enable finding a blue ocean (which they call unlock a blue ocean).

The second part talks about how to formulate blue ocean strategies. It shows how to the the strategy canvas for mapping out the current markets and how to break out of these by eliminating or enhancing factors of the product. Also it covers how to look beyond customers and find out how to create new customers by delivering additional value (which is what they name value innovation).

The last part covers the execution of a strategy (which was the part I liked least). The authors realize that a strategy without execution won't be too beneficial, but realize there are certain common obstacles for executing a blue ocean strategy, especially related to the organization. They give examples of how you can overcome these hurdles.

The book was ok written. I felt it was a bit dry at times. The case studies were pretty good, but they were all retrospectively. That is also what bothered me most about the book, which is the authors have analyzed many cases and then created a process about how such a strategy could have been created. But in most cases, I guess, the tools from this book were probably not used as the road from strategy to execution doesn't go in the nicely defined steps the authors describe (at least, not in my experience). This caused a feeling that the book was too theoretical. It isn't a bad book but it was definitively not a 'yeah' book either. I wouldn't quickly recommend it except for people intensely interested in strategy. So, just three stars.

0 of 0 people found the following review helpful.
Core of TOC Viable Vision
By Utkan Uluçay
I was studying on Theory Of constraints. In a video of E.M. Goldratt I have noticed that he is surely suggesting to read this book to understand Viable Vision concept comprehendly. I have found the book on my kindle, read and amazed. It is truly related with Viable vision Red curve and Green curve. It is the core of TOC Mafia Offer which sayas "solve a SIGNIFICANT need of a customer and to the extend that NO OTHER COMPETITOR CAN in short term".
In the book you will see good examples and bad examples. There is a good one almost after dozens of bad ones. Why ? Goldratt says the key is SIGNIFICANT need. Poor examples have solved a need of a customer which is important in their eyes, not customer's. So the result is not attractive.
Another point is the strenth of the solution, if it is easy to imitate (eg. lowering price) surely competitors will follow you very soon. If your solution covers a paradigm shift then you will probably have a minimum of ten years to prosper without disturbing competition.
There are ways of implementation presented in the book which are really guiding.
I definitely suggest to read for every desicion maker in any "wishing to grow" organization. Moreover I believe this is a must read for any new entreprenaur.

0 of 0 people found the following review helpful.
Creating a Leap in Value!
By O. Halabieh
Below are key excerpts that I found particularly insightful:

1- "Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil did. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set."

2- "However, there is little practical guidance on how to create them. Without analytic frameworks to create blue oceans and principles to effectively manage risk, creating blue oceans has remained wishful thinking that is seen as too risky for managers to pursue as strategy. This book provides practical frameworks and analytics for the systematic pursuit and capture of blue oceans."

3- "Consistent with this observation, our study shows that the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering."

4- "The creators of blue oceans, surprisingly, didn't use the competition as their benchmark. Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space."

5- "To fundamentally shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry.^ To pursue both value and cost, you should resist the old logic of benchmarking competitors in the existing field and choosing between differentiation and cost leadership."

6- "To reconstruct buyer value elements in crafting a new value curve, we have developed the four actions framework...Which of the factors that the industry takes for granted should be eliminated! Which factors should be reduced well below the industry's standard? Which factors should be raised well above the industry's standard? Which factors should be created that the industry has never offered?"

7- "The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans...Path 1: Look Across Alternative Industries...Path 2: Look Across Strategic Groups Within Industries...Path 3: Look Across the Chain of Buyers...Path 4: Look Across Complementary Product and Service Offerings...Path 5: Look Across Functional or Emotional Appeal to Buyers...Path 6: Look Across Time."

8- "To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value. That allows companies to reach beyond existing demand to unlock a new mass of customers that did not exist before."

9- "Companies need to build their blue ocean strategy in the sequence of buyer utility, price, cost, and adoption."

10- "Companies, like individuals, often have a tough time translating thought into action whether in red or blue oceans. But compared with red ocean strategy, blue ocean strategy represents a significant departure from the status quo. It hinges on a shift from convergence to divergence in value curves at lower costs. That raises the execution bar. Managers have assured us that the challenge is steep. They face four hurdles. One is cognitive: waking employees up to the need for a strategic shift. Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat? The second hurdle is limited resources. The greater the shift in strategy, the greater it is assumed are the resources needed to execute it. But resources were being cut, and not raised, in many of the organizations we studied. Third is motivation. How do you motivate key players to move fast and tenaciously to carry out a break from the status quo? That will take years, and managers don't have that kind of time. The final hurdle is politics. As one manager put it, "In our organization you get shot down before you stand up.""

11- "Key to winning over your detractors or devils is knowing all their likely angles of attack and building up counterarguments backed by irrefutable facts and reason."

12- "To change the mass it focuses on transforming the extremes: the people, acts, and activities that exercise a disproportionate influence on performance. By transforming the extremes, tipping point leaders are able to change the core fast and at low cost to execute their new strategy."

13- "Because blue and red oceans have always coexisted however, practical reality demands that companies succeed in both oceans and master the strategies for both. But because companies already understand how to compete in red oceans, what they need to 1 learn is how to make the competition irrelevant. This book aims too help balance the scales so that formulating and executing blue ocean strategy can become as systematic and actionable as competing in the red oceans of known market space."

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[C587.Ebook] Download PDF The Trinity and God the Creator: A Commentary on St. Thomas' Theological Summa, Ia, q. 27-119, by Reginald Garrigou-Lagrange

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The Trinity and God the Creator: A Commentary on St. Thomas' Theological Summa, Ia, q. 27-119, by Reginald Garrigou-Lagrange

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The Trinity and God the Creator. Father Garrigou-Lagrange turns here to God the Trinity, who created the heavens and the earth and who is beheld in the contemplative vision to which all human beings are called--the vision that is their ultimate sanctification. In his characteristically-ordered style, Garrigou-Lagrange offers his interpretation of St. Thomas by expounding, explaining, and comparing the teaching of the angelic doctor to that of preceding and subsequent theologians. In particular, Garrigou-Lagrange depicts St. Thomas as fulfilling the foundation laid by St. Augustine: it is in their mutual relations that the divine persons are known as person. He lays special emphasis also on the call of all humans to contemplative holiness. The exposition of the Trinity is a beginning of the journey of contemplation by which a man or woman enters the life of God to be reformed according to the likeness of the Trinity in whose image he or she was first created, body and soul.

Published by Ex Fontibus Company.

• Sales Rank: #594972 in Books
• Published on: 2012-04-14
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.76" w x 6.00" l, 2.40 pounds
• Binding: Paperback
• 704 pages

Most helpful customer reviews

12 of 12 people found the following review helpful.
Ex Fontibus Delivers!
By Daniel M. Garland Jr.
Ex Fontibus Co. is performing an extraordinary service by bringing the works of Fr. Reginald Garrigou-Lagrange back into print! The reproductions are crisp and clean with exquisitely designed covers (seriously, compare the cover of "The Trinity and God the Creator" to others who have published it. You'll find there is no comparison.), all at a low price.

This volume, "The Trinity and God the Creator", is Garrigou-Lagrange's classic commentary on St. Thomas Aquinas' questions 27-119 of the Prima pars of the Summa Theologica. For one interested in Trinitarian theology, Aquinas is the place to begin and Garrigou-Lagrange provides the best aid to understanding him. Garrigou-Lagrange masterfully synthesizes the entire commentatorial tradition from Cajetan up to his day. This volume is a must have for any serious Thomist.

0 of 0 people found the following review helpful.
Great!
By Sammy Jr
A most have for students of Aristotelian-Thomistic philosophy.

5 of 14 people found the following review helpful.
HTML Dump
By Geoff
Whoever put this together just took the text from one of several sites on the Internet where it's available. Search for “Both the Greek and the Latin Fathers wrote long treatises on the Trinity” and you'll see the obvious typo “I we shall see” in the first paragraph of the Introduction; that typo is in the Kindle book here also. I can live with the occasional missed typo, but the book also lacks an working table of contents; words that would be italicized in print are put instead; and the footnote numbers in the text aren't linked to the actual footnote text (that's all at the end of the file), which makes them pretty much unusable.

In a free book, I'd say, "Oh, well." But I don't think it's worth $2 to pay for a straight dump of someone else's HTML.

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Do you ever feel like blogging on your own site is like speaking to a wall? Have you been blogging for months, but still not ranking on Google for your target search terms? Ever tried reaching out to journalists to get press coverage only to hear crickets? Maybe you’ve tried spending money on Facebook ads or Google Adwords, a fancy public relations agency, or sales. The reality is, getting traffic is hard when everyone is a media company. Enter: Guest Blogging Throughout this book you’ll learn how to pitch editors and get your blog posts published on top sites. You’ll also learn how to build your email list, get backlinks, boost your SEO, and find the best guest blogging opportunities for your business. Guest blogging can bring immediate impact by putting you in front of a publication’s existing audience. It can also help you over the long-term by enabling you to build links. Backlinks are a significant contributor to how pages rank on Google. So how do you approach guest blogging? There’s a systematic formula that can get you from cold email to a published copy in front of a large audience of potential customers, even if you're a beginner. Order this book now to find out how.

• Sales Rank: #4487591 in Books
• Published on: 2015-06-19
• Original language: English
• Dimensions: 9.00" h x .15" w x 6.00" l,
• Binding: Paperback
• 66 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great Read!
By krissyl
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Must read marketing guide for new businesses
By MonsterWrangler
I've heard the term guest blogging before, but the barrier to entry seemed so high (in my mind) that I've never considered it. Until now. Mike Fishbein's book is a clearly laid out marketing plan for new businesses, and he walks through the concept of guest blogging step by step. This book covers the basics of SEO, lays out exactly what guest blogging is, how it can affect traffic to your own website, how it compares to traditional PR, how to find sites looking for guest bloggers, and what to write about. The book does a fantastic job taking the nebulous concept into something concrete and doable. I'm still a bit intimated by the idea, but so much less so than before I read the book. When you start your own business, you are responsible for everything, marketing included, and rich, meaningful how-to guides are an entrepreneur's best friend. This is such a guide. Fishbein also provides a ton of resources throughout the book, so whether you need to back track to get caught up, or want to move ahead, he's got a path for you to follow.

1 of 1 people found the following review helpful.
If you have a business, a book, a website, a cause, or a product you want to sell, let me encourage you to get this book...
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[U429.Ebook] Get Free Ebook Administration of Government Contracts, by Jr., Ralph C. Nash, Jr. John Cibinic

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• Sales Rank: #4389745 in Books
• Published on: 1981
• Binding: Paperback

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Five Stars
By Deborah Blockman
Great book, met all my expectation.

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[S360.Ebook] Ebook Download The Fertile Crescent: Gender, Art, and Society, by Judith Brodsky, Ferris Olin, Kelly Baum, Margot Badran, Gilane Tawadros

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The Fertile Crescent examines the work of 24 women artists of Middle East heritage: Negar Ahkami (Iranian), Shiva Ahmadi (Iranian), Jananne Al-Ani (Iraqi), Fatima and Monira Al Qadiri (Kuwaiti), Ghada Amer (Egyptian), Zeina Barakeh (Lebanese), Ofri Cnaani (Israeli), Nezaket Ekici (Turkish), Diana El Jeiroudi (Syrian), Parastou Forouhar (Iranian), Ayana Friedman (Israeli), Shadi Ghadirian (Iranian), Mona Hatoum (Palestinian), Hayv Kahraman (Iraqi), Efrat Kedem (Israeli), Sigalit Landau (Israeli), Ariane Littman (Israeli), Shirin Neshat (Iranian), Ebru Özseçen (Turkish), Laila Shawa (Palestinian), Shahzia Sikander (Pakistani), Fatimah Tuggar (Nigerian) and Nil Yalter (Turkish). These artists all explore matters of gender, homeland, geopolitics, theology and the environment. The authors in this volume address transnationalism and the interaction between Muslim culture and Jewish, Christian and Euro-American cultures, resulting in U.S. and European relationships that are sometimes congenial and at other times problematic. The book also addresses the Middle East’s cultural diaspora in black Africa and South Asia. The Fertile Crescent is published in conjunction with a fall 2012 multi-venue exhibition at Rutgers and Princeton Universities and the Arts Council of Princeton/Paul Robeson Center for the Arts.

• Sales Rank: #1841644 in Books
• Brand: Brand: Rutgers University Institute for Women and Art
• Published on: 2012-09-30
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.00" w x 8.80" l, 3.25 pounds
• Binding: Hardcover
• 256 pages

Features

• Used Book in Good Condition

Review
This catalogue for an exhibition held at multiple venues at Rutgers and Princeton Universities makes a substantial contribution to an understudied topic bridging the disciplines of art, art history, and gender studies: the transnational discourse of women artists of the Middle East. Four short but well- illustrated essays provide important context for the work. Brodsky and Olin, exhibition curators and cofounders of the Rutgers University Institute of Women and Art, explain the irony of the title in their essay " The Fertile Crescent: Gender, Art and Society: Unavailable Intersections." Badram contributes " The Art of Revolution in Egypt: Brushes with Women", which contains lucid interpretations of works by Huda Lutfi, Nadine Hammam, and Souad Abdel Rasoul. "Art, Precarity, Biopolitics" is penned by Baum, and Tawadros offers " Slipping away (or Uncompliant Cartographies)." The catalogue portion includes statements and biographical essays for the artists; among the many included are Shiva Ahmadi, Ghada Amer, Zeina Barakeh, Parastou Forouhar, Mona Hatoum, Ariane Littman, Shirin Neshat, Laila Shawa, Shahzia Sikander, and Nil Yalter. The excellent color illustrations, including many video stills, serve as an important additional scholarly resource. (E. K. Mix Choice)

About the Author
Gilane Tawadros is the founding director of the Institute of International Visual Arts (inIVA).

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0 of 0 people found the following review helpful.
Excellent item
By Ofelia
A great book/exhibition catalogue of a groundbreaking show. A great reference text of art that is not sufficiently available in galleries or museums in the USA.

0 of 1 people found the following review helpful.
The Fertile Crescent: Gender, Art, and Society
By Ayana Friedman
The subject of the book is unique, the article is very profound, written well, and the quality of the photographs and printing is excelent.

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[O357.Ebook] Download Ebook Tomorrowland: Our Journey from Science Fiction to Science Fact, by Steven Kotler

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New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact…and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide readers on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives. From the ways science and technology are fundamentally altering our bodies and our world (the world’s first bionic soldier, the future of evolution) to those explosive collisions between science and culture (life extension and bioweapons), we’re crossing moral and ethical lines we’ve never faced before.

As Kotler writes, “Life is tricky sport—and that's the emotional core of this story, the real reason we can’t put Pandora back in the box. When you strip everything else away, technology is nothing more than the promise of an easier tomorrow. It’s the promise of hope. And how do you stop hope?”

Join Kotler in this fascinating exploration of our incredible next: a deep dive into those future technologies happening now—and what it means to be a part of this brave new world.

• Sales Rank: #57725 in eBooks
• Published on: 2015-05-12
• Released on: 2015-05-12
• Format: Kindle eBook

Review

“An insightful overview of the many ways technology has caught, if not surpassed, our wildest dreams—and it shows no signs of stopping.” —Kirkus Reviews

“It’s difficult to think of a writer more invigorating and tuned-in than Kotler. Tommorrowland is like taking a shot of caffeine. It allows you to see into the future and to realize that you’re already there.” —David Eagleman, New York Times bestselling author of Incognito

“Steven Kotler finds the bubbling edge where techno-exuberance hauls the impossible into the realm of the real. A thrilling and important read!” —Howard Bloom, author of The Lucifer Principle and Global Brain

“Kotler is a generous and wise tour guide...He’s a gifted journalist, and his enthusiasm for his subjects is infectious.” —Re/Code

About the Author
Steven Kotler is a New York Times bestselling author, award-winning journalist, and cofounder and director of research for the Flow Genome Project. His books include the nonfiction works The Rise of Superman, Abundance, A Small Furry Prayer, and West of Jesus, as well as the novel The Angle Quickest for Flight. His work has been translated into more than thirty languages. His articles have appeared in more than sixty publications, including the New York Times Magazine, the Atlantic Monthly, Wired, GQ, Outside, Popular Science, Men's Journal, and Discover. He also writes Far Frontiers, a blog about technology and innovation for Forbes.com, and The Playing Field, a blog about the science of sport and culture for PsychologyToday.com. He lives in New Mexico with his wife, the author Joy Nicholson.

Excerpt. © Reprinted by permission. All rights reserved.
The Future Is Here: An Introduction
 
It was early spring of 1997, about five years into my career as a journalist, a day of dark skies and cold rain. Peter Diamandis and I had gotten together for the very first time at a rundown diner on the outskirts of Chinatown, San Francisco. The diner was long and narrow, and we were seated toward the rear of the room. I was sitting with my back to the building’s far corner, Peter with his back to the rest of the restaurant. And the rest of the restaurant was staring at him.
For twenty minutes, Peter had been getting more and more excited while telling me about his  newly  launched  endeavor: the XPRIZE, a ten-million-dollar competition for the first team to build a private spaceship capable of taking three people into space twice in two weeks. Already, the Sharpie had come out. There were charts on napkins, graphs on placemats, a healthy rearrangement of condiments—the ketchup marking the end of the troposphere, the mustard the beginning of the mesosphere. About the time he got loud about how some maverick innovator working out of a garage somewhere was going to “take down NASA,” people began to stare. Peter couldn’t see them; I could. Twenty folks in the restaurant, all looking at him like he was stark raving mad. And I remember this: I remember thinking they were wrong.
It’s hard to put my finger on why. Part of it was a strange hunch. Journalists tend to be cynical by nature and disbelieving by necessity. The job requires a fairly healthy bullshit detector, and that was the thing—mine wasn’t going off.
More of it was that I had just come from a month in the Black Rock Desert, outside of Gerlach, Nevada, watching Craig Breedlove try to drive a car through the sound barrier. Breedlove’s effort was terrestrial-bound rocket science, for sure. The Spirit of America, his vehicle, was pretty much a miniature Saturn V—40 feet long, 8 feet wide, 6 feet high, and powered by a turbojet engine that burned, well, rocket fuel.
During those long days in the desert, I spent a lot of time talking to aerospace engineers. They all made one thing clear: Driving a car through the sound barrier was a lot harder than sending a rocket ship into low-earth orbit. In fact, when I asked Breed- love’s crew chief, former Air Force pilot turned aerospace engineer Dezso Molnar—who we’ll meet again later as the inventor of the world’s first flying motorcycle—what he was going to work on when all this was over, he said, “I want to do something easy, something relaxing. I think I’m going to build a spaceship.”
He wasn’t kidding.
Plus, Breedlove’s effort was exactly the kind of big-budget project you would expect an agency like NASA to get behind. Except there was no budget. And no NASA. The Spirit of America had a crew of seven working out of an oversized tool shed. And while they never did break the sound barrier, they got really close—670 mph (700 was the barrier)—and then ran out of cash. They were literally one sponsorship check away from making history.
So, that day in the diner—despite Peter’s exuberance, despite the fact that, back then, the XPRIZE had no major sponsors and no money in the bank, and despite the fact that NASA had called his idea utterly impossible and the entire aerospace industry had agreed—from where I was sitting, some maverick opening the space frontier didn’t seem too outlandish.
Of course, today, with the XPRIZE won, with the private space industry worth more than a billion dollars, and with Richard Branson’s SpaceShipTwo slated to begin taking paying customers into low-earth orbit over the next twelve months, none of this may seem incredibly shocking. But it was. In 1997, space was off-limits to anyone but big government. This much was gospel. Yet, I left that diner absolutely certain that sometime in the next decade, the far frontier would open for business.
I also left the diner a little gobsmacked. In less time than it took to drink a cup of coffee, a paradigm had shattered—science fiction had become science fact. On the way home, I started to wonder about other paradigms. After all, if private spaceships were possible, what about all the other sci-fi mainstays? What about bionics? Robotics? Flying cars? Artificial life? Life extension? Asteroid mining? What about those more ephemeral topics: the future of human evolution, the possibilities of downloadable consciousness? I made a long list—and that list defined large parts of the next two decades of my career.
Tomorrowland is the result of that journey. The pieces in this book come from an assortment of major publications—the New York Times, Wired, Atlantic Monthly, to name a few—and all were penned between 2000 and 2014. They are all investigations into those moments when science fiction became science fact and the massively disruptive impact these moments have on culture. Because of the blitzkrieg rate of change in today’s world, few of these stories appear exactly as they ran. Instead, I’ve updated the science and technology so—unless the tale is historical in nature—the information contained in this book is as current as possible.
Furthermore, to help make better sense of things, I’ve also broken these stories into three categories. The first grouping—The Future In Here—is about us, an examination of the ways science and technology are fundamentally altering you and me. Here we’ll explore artificial senses (the world’s first artificial vision implant), bionic limbs (the world’s  first  bionic  soldier), and evolution’s future (say good-bye to Homo sapiens), among other seismic shifts in what it means to be human. The second section—The Future Out There—is about the ways science and technology are radically reshaping our world. Here we’ll cover everything from on-world paradigm shifts, like the birth of the world’s first genetically engineered insect, to off-world paradigm shifts, like the birth of the asteroid mining industry. Finally, in The Future Uncertain, we’ll examine the gray areas, those explosive collisions between science and culture—for example, the use of steroids for life extension or the use of synthetic biology for the creation of bioweapons—where lines are being crossed and controversy reigns, and no one is certain what tomorrow brings.
This last bit is no small thing. All of the technologies described in this book are disruptive technologies, though not as we traditionally define the word. Typically, disruptive technologies are those that displace an existing technology and disrupt an existing market, but the breakthroughs described herein do more than dismantle value chains—they destroy longstanding beliefs. You will, for example, come across an article about William Dobelle, inventor of the world’s first artificial vision implant. Dobelle was extremely paranoid about talking to the press. This isn’t that uncommon, but it’s usually about protecting intellectual property. That wasn’t Dobelle’s problem. When I asked him about his reticence, his answer surprised me: “Jesus cured blindness. People don’t like it when mortals perform miracles.”
It was an offhand comment, but one that stayed with me. Consider the enormous influence that our spiritual traditions exert in today’s world. Think about the blood that has been spilled in the name of religion in just these past hundred years. Think about the ongoing hubbub surrounding the—shall we say—“philosophical question” of millions of years of evolution, versus the more economic six-day approach. Now, think about what’s coming.
Right now, researchers are storming heaven from every direction. In “Extreme States,” we’ll see how things like trance states, out-of-body experiences, and cosmic unity—all core mystical experiences that underpin our spiritual traditions—are now understood as the product of measurable biology. The hard science has been done; the disruptive technologies are what come next. So forget about science putting something as flimsy as “philosophical” pressure on religion—pretty soon the direct experience of the numinous is going to be available via video game.
And that’s just the beginning of the storm. How many spiritual traditions rely on the premise of the hereafter to steer morality? Yet, as you’ll see in “The Genius Who Sticks Around Forever,” we are already poking at the possibility of downloadable consciousness—the idea that we can store self in silicon, loading consciousness onto a chip and loading that chip onto a computer, allowing us to hang on to our personalities forever—so what happens to morality in the face of immortality?

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23 of 24 people found the following review helpful.
Highly Recommended
By Brian J. Greene
I enjoyed this book. I am not a scientist and while I am at least familiar with most of the concepts approached in the book, I am far from well-read on these things; so I looked forward to getting informed on some important technological advances happening, and I was particularly intrigued by the idea of the author comparing these advances to what was predicted about them in science fiction books from decades past.

I *did* learn a lot. About the scientific development - and challenges therein - of everything from flying cars to artificial vision implants, from psychedelic medicine to stem cell research, bionic limbs to genetically engineered creatures, etc. Kotler writes in a way that's both intelligent yet approachable - such that I believe professionals in these fields could be interested in his writings, yet lay people can understand them. He's witty at times yet utterly serious when such a tone is called for. I enjoyed his writing style, just as I did the content of the book.

If I have a qualm it's that I wish he had done more with comparing science fiction predictions of yesterday with science facts of today. He does some of this here and there, but not enough of it and never with much detail. Because of the book's subtitle, I expected and hoped for a lot of specific examples of where old science fiction plotlines have become realities in today's world.

Really, though, that's my only quibble and the problem I had there wasn't enough to keep me from thoroughly enjoying the book. I recommend it to anyone who feels they would be interested in an engaging look at where we are in our society today, with a variety of technological advances.

20 of 21 people found the following review helpful.
A weak example of a strong genre
By Brian Connors
Basically a bathroom reader of interesting science, I'd like this book more if it seemed a bit less credible and "this is gonna blow your mind" contrarian about some things. Some of this stuff -- environmentalists changing their minds about nuclear energy, for example -- isn't exactly obscure or mindblowing once you understand the reasons; the chapter on steroids, on the other hand, seems credulous and poorly written and is likely to give a lot of people the idea that OTC steroid use is just fine. The article on mind-uploading and the singularity borders on gee-whiz gibberish. Kotler strikes me as the embodiment of everything scientists hate about science journalism -- 90% correct, 10% completely off the rails, and it's hard to tell where one ends and the other begins.

I normally like books like this. I thought I'd love this one. But as a longtime skeptic, this one leaves me lukewarm at best. If you must read it, double-check everything.

31 of 35 people found the following review helpful.
An interesting look at a few of the scientific breakthroughs of the past decades
By Michael J. Edelman
When I was a child, it looked like the future was almost here. Things that were once only found in science fiction books were becoming real. Men were flying rocket belts across stadiums and rocket ships into space. Giant electronic brains were being built. Nuclear power was revolutionizing the grid. New drugs were said to be cures for mental illness. The President promised we'd go to the moon before the end of the decade. Soon, I thought, we'd all be taking our personal jet packs and autogyros to the local spaceport, where we'd ride a rocket to a space station and spend our holidays exploring the solar system... Jump ahead to 2015: Diseases are still the bane of human kind, nuclear power gave us TMI and Chernobyl, and we're still stuck in low Earth orbit, and no one's set foot on the moon in 43 years. What happened?

What happened,, says Steven Kotler, is that we have come a very long way since then. It's just that we took a slightly different route. Private space flight is a reality. Prosthetics are becoming more and more sophisticated, so that thee day of the Six Million Dollar Man is closer than we may think. People are seriously talking about mining asteroids. And nuclear power is due for a renaissance, with new designs that are self-limiting, generate almost zero waste, and would have been here decades ago if not for some very mistaken policies.

The idea that we're now living in the world that science fiction predicted is the theme that holds together the essays in Tomorrowland, although for many of the pieces it's perhaps a bit of a stretch. The book consists of a series of magazine articles written over a period of close to two decades, covering stories at the leading edge, and sometimes the bizarre fringe, of science, medicine, and technology. None are terribly long, and consequently the science concerned tends to be somewhat glossed over; this is not a book that will fascinate those looking for deep explanations of the underlying physics of, say, brain chemistry or fission reactions in a thorium reactor. And Kotler's breezy writing style- think "Wired" magazine- can be perhaps a bit off-putting to those expecting a more somber discussion. But I think the more casual reader with an interest in science and technology will find it interesting reading throughout.

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[V620.Ebook] PDF Download Zen's Chinese Heritage: The Masters and Their Teachings Paperback February 22, 2011, by Andy Ferguson

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• Published on: 1605
• Binding: Paperback

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[K980.Ebook] PDF Download The International Covenant on Civil and Political Rights: Cases, Materials, and Commentary, by Sarah Joseph, Jenny Schultz, Melissa Castan

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The International Covenant on Civil and Political Rights (ICCPR) is the most important human rights treaty in the world. Now fully updated and in its second edition, this book provides a comprehensive collation and analysis of the jurisprudence of the Human Rights Committee, the monitoring body established under the ICCPR. Presented in a clear and illuminating manner, this book will be of use to the judiciary, human rights practitioners, human rights activists, government institutions, academics, and students alike.

• Sales Rank: #6024325 in Books
• Published on: 2004-06-03
• Original language: English
• Number of items: 1
• Dimensions: 6.50" h x 2.40" w x 9.30" l, .0 pounds
• Binding: Hardcover
• 1048 pages

Review

"A second, skillfully enlarged edition.... This material presents a most complete picture of the scope and understanding of ICCPR rights."--The American Journal of International Law

About the Author

Sarah Joseph is Senior Lecturer at Monash University and Associate Director of the Castan Centre for Human Rights Law. Jenny Schultz is a Barrister and Solicitor of the Supreme Court of Victoria and the High Court of Australia, and Senior Lecturer in the Monash University Faculty of Law. Melissa Castan is a Barrister and Solicitor of the Supreme Court of Victoria and the High Court of Australia, and Senior Lecturer in the Monash University Faculty of Law.

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0 of 0 people found the following review helpful.
Very good teaching and shorter reference text
By Boko
This commentary on the International Covenant on Civil and Political Rights references leading decisions and dicta of the United Nations Human Rights Committee, along with some material from other supranational bodies, together with comment by the three authors, all of whom are prominent human rights academics.

The coverage is comprehensive and the material readily accessible as a student text and also provides a short reference and/or starting point for more developed professional or scholarly work. It can, at that point, be usefully supplemented by the Nowak commentary, which is more detailed but perhaps less accessible, not to mention more expensive, and by the various indexing and digesting services, such as that provided by the Netherlands Institute of Human Rights.

0 of 1 people found the following review helpful.
Heapful
By Chu Shih-yen
I am a professor of law. The book(ICCPR) I bought from AMAZON is helpful for teaching in criminal law and procedure.

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[I872.Ebook] Free Ebook The wandering Taoist, by Ming-Dao Deng

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• Sales Rank: #1858885 in Books
• Published on: 1983
• Ingredients: Example Ingredients
• Number of items: 1
• Binding: Hardcover
• 240 pages

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3 of 3 people found the following review helpful.
No Justice for Master Kwan....
By Bao Ho
Deng Ming Dao did a good job of gathering facts about Master Kwan Saihung's past but failed to go beyond that. There were many mysteries but he never explained them in detail. The first couple of chapters may keep your attention but the remainder of the book gets annoying because you are constantly bombarded with unbelievable phenomena one after another and they are never even touched on. I suggest reading the book but you could get the same info in the "Chronicles of Tao".

23 of 23 people found the following review helpful.
The Gods have a test for us to take...
By OAKSHAMAN
I was pleasantly surprised at how smoothly this text flows, but then perhaps I should have expected this from a work so full of the true essence of the Tao. Primarily, this is the story of the education of a Taoist adept and renunciate from willful child to a master who is fully in harmony with heaven and earth. Secondarily, it is a glimpse into the intact monastic community of the Haushan mountains- before its dissolution in the post-Imperial chaos of the 20th century.

There is more than a little Taoist wisdom interwoven into the story. Indeed, it is a fine teaching aid. You get a sense of the careful guiding and molding of young Kwan Saihung by the Grand Master. Basic Taoist ethics, meditation, internal alchemy, healing, martial arts, divination, astral travel- are all touched upon. You get a sense of both the mundane and tedious groundwork of monastic life, as well as, the ego-shattering elements of crisis and initiation.

The advice concerning the purging of one's ming huan (karma) is especially refreshing in today's world. You came into this world with problems and dilemmas to be met and mastered. You are to burn away all your attachments and worldly goals, purge desire, and satisfy the thirst for knowledge (the exact opposite of the teachings of modern materialism.) You never refuse experience, and you overcome all obstacles that such experience presents. In this way you can leave this word fulfilled and pass to a higher plane.

Saihung's anger at the Japanese invasion of the 30's- and his decision to leave the order and fight as a "wandering Taoist"- is more than a little appropriate in today's world. After years of soul-numbing combat he returned to the monastery. He had come to realize the ultimate corruption of the outer world and the meaninglessness of war. He came to realize that humanity had to work out their own destiny- including war- and that no Taoist (or even the Jade Emperor) could do it for them.

11 of 11 people found the following review helpful.
An amazing adventure in ancient Taoist wisdom
By A Customer
This is an amazing book with an enlightening story!
This is an incredible adventure of boy growing up in an ancient secret Chinese Taoist martial art school. The book shines light on the lost art and science of the supernatural potential of the transcendent human.
It seems to be a mystery whether this book is fiction or not. But since I have read it I have run into a lot of material that could support it as a non-fiction. For instance there is a lot of archeological evidence, as hard as it is to believe, that ancient people had supernatural abilities far superior to anything we currently know.
One thing that I thought was fiction before was the part about the vast caves of Huashan which were unheard of; that is until now: Vast ancient of caves of Huashan were just discovered by a local farmer, by accident at a mysterious latitude 30 degrees north connecting with the pyramids and the Bermuda Triangle. Read: [...] Just finding out about this new discovery of these caves motivated me into writing a review for this book.
Did the person who wrote this book have some ancestral or secret information from `Master Kwan'? Was this information purposefully kept a mystery as to whether it was fiction or not for controversial or considerate reasons? Who knows?
Whether the book is fiction or not doesn't matter because it's an adventure that can never the less open your mind to a bigger picture of the human condition.

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